Digital Marketing Specialist - Onsite -  Arklow, CO. Wicklow (6 months)

Company Overview:
Our client is a leading provider of innovative solutions in the tech industry, dedicated to driving growth and delivering exceptional results for their clients. Established in 2010, they have consistently pushed the boundaries of technology and marketing to create impactful and measurable campaigns. Their dynamic and forward-thinking approach makes them a market leader, and they are now looking for a talented Digital Marketing Specialist to join their team and contribute to their ongoing success.

The Role in Brief:
The Digital Marketing Specialist will play a pivotal role in enhancing our online presence and driving our digital marketing strategies. This role requires a strategic thinker with a data-driven mindset and a creative approach to marketing. You will work closely with various departments and external agencies to ensure that all digital marketing efforts align with the company's overall business objectives.

Key Responsibilities and Deliverables:

Website Management:
- Assist the marketing team to efficiently manage and optimize our online content and web presence using a CMS.

Email Marketing:
- Design, execute, and analyze email marketing campaigns to nurture leads and retain customers.

Collaboration:
- Work closely with our external agencies and other departments to ensure alignment between digital marketing efforts and overall business objectives.

SEO and SEM:
- Conduct keyword research and optimize website content for search engines to improve search engine rankings and drive more traffic.

Competitor Analysis:
- Collect, clean, and organize marketing data from various sources to stay up-to-date with industry trends and conduct competitive analysis to identify opportunities and threats.

Content Creation and Optimization:
- Assist the marketing team in developing engaging and compelling content for various platforms (blog posts, social media updates, email newsletters, digital guides, and website copy) to boost brand awareness and increase page views/quality leads.

This Role Will Suit You If:
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
- Experience in digital marketing, with a strong focus on website management and analytics, SEO, and email marketing.
- Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, email marketing platforms, and content management tools.
- Strong understanding of SEO and SEM best practices.
- Strong project management skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
- A self-starter with a proactive approach to work.
- Excellent communication and problem-solving skills.
- Creative thinking and a data-driven mindset.
- Ability to work independently and as part of a collaborative team.

Remuneration & Benefits:
- Competitive salary based on experience.
- Comprehensive health and dental insurance.
- Generous holiday allowance plus public holidays.
- Company-funded training and certification programs for professional development.
- Quarterly performance bonuses based on company and individual performance.
- Opportunities for career advancement within a growing company.
- A dynamic and supportive work environment with a focus on work-life balance.